Red Tractor

Red Tractor's latest TV advertising campaign reminds consumers why they can trust products carrying the logo, and shows that: "When the Red Tractor's there, your food's farmed with care".
Red Tractor's award winning advertising campaign shares a series of proof points that demonstrate how Red Tractor ensures food is responsibly produced and meets the scheme's rigorous standards.
The cost of living is having a big impact on household budgets, with shopping and eating habits changing. So, the campaign highlights that, even in these price-conscious times, consumers can still buy British food that is assured to high UK specifications, just by looking for the Red Tractor logo. This way, shoppers can also contribute to a better future for British agriculture, farmers, growers and producers.
"When the Red Tractor's there, your food's farmed with care."
Every year, Red Tractor assures the entire journey of more than £15 billion worth of food and drink, right across the supply chain - from farming and transportation to production and packaging.
The advertising reminds consumers that the Red Tractor logo is a symbol they can trust. Research has found that Red Tractor is the most trusted assurance scheme in the UK, with seven out of ten main shoppers (equivalent to 16.1 million shoppers) aware of the logo, seeing it as an independent source they can trust.
Beyond TV, the campaign appears on social media channels, on-demand platforms and Red Tractor's own websites.

For more information on the scheme and how it operates go to www.redtractorassurance.org.uk/ https://redtractor.org.uk/our-standards/pork/

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